King Kaka joins Sportsbet.io as global ambassador

Award-winning hip hop artist, entrepreneur and philanthropist King Kaka has linked up with the world’s top crypto-led sports betting site, Sportsbet.io, as a global ambassador across East Africa and beyond.

King Kaka is one of the biggest names in African rap, lauded both for his creativity and his willingness to challenge the status quo.

Now he’s joining Sportsbet.io, part of Yolo Group, as a global ambassador, with the first campaigns including King Kaka to launch later this month. Players in East Africa and other countries in the region will gain special access to promotions and bonuses, brought to you exclusively by King Kaka and Sportsbet.io.

King Kaka, Global Ambassador for Sportsbet.io, said: “Sportsbet.io are true innovators, and that’s always something I’ll value. Throughout my career and with my music, I’ve tried to follow my own path, and I respect Sportsbet.io for doing the same. I can’t wait to get started as a global ambassador for the world’s top crypto-led sports betting site.”

Albert Climent, Head of Africa at Sportsbet.io, said: “King Kaka is an inspiration to millions, not just for his game changing music, but also his humanitarian work. He’s the perfect match for our fun, fast and fair approach to crypto gaming, and we know this is going to be a show-stopping partnership.”

Sportsbet.io is the world’s top crypto-led sports betting site, offering thousands of markets and events. It is globally renowned for sponsorships of leading football clubs, including Arsenal, Southampton and São Paulo.